At Alexandra Wood, we know that true luxury goes beyond fine things – it’s about living an extraordinary life. That’s why we’re excited to partner with Auto Vivendi, the UK’s only private members supercar club.
Before we dive into what makes Auto Vivendi truly special, here’s how Alexandra first crossed paths with Craig Williams, Managing Director of Auto Vivendi
“Craig and I first connected on social media – drawn in by a shared love of style, speed, and doing things a little differently. After years of mutual likes and admiration from afar, curiosity got the better of me and I requested his brochure (because cars are absolutely my jam… not the traffic kind, obviously). One message led to another, and before we knew it, we were recording a podcast and plotting something seriously exciting.”
With access to an exclusive £8 million collection of supercars, Auto Vivendi offers more than just cars – it’s a gateway to luxury, adventure, and unforgettable experiences. Founded 20 years ago, the club started with a passion for supercars and has grown into a vibrant community where successful, like-minded individuals escape their busy lives. Whether it’s joining European drive tours, attending exclusive events, or driving the latest Ferrari or Lamborghini, members enjoy an experience unlike any other.
Membership to Auto Vivendi is more than just access to cars; it’s a key to a lifestyle of luxury and excitement. Memberships start at £17,950 + VAT, which includes 20 days of car use and 1,000 miles annually. Now, let’s dive into a conversation with the founder, who shares the heart and soul of Auto Vivendi.
Q&A with Auto Vivendi’s Founder
What is Auto Vivendi and what inspired its creation?
At our core, Auto Vivendi is a private members’ club offering convenient access to a constantly evolving £8m collection of cars. But it’s so much more than that. It’s about living life to the fullest, offering a place where our members can escape, switch off, and enjoy friendships, fantastic experiences, and of course, the cars. Initially, our passion for supercars and the thrill of driving inspired the creation of the Club. Over the last decade, we’ve shifted focus to providing amazing experiences and building a community of like-minded individuals.
Can you share the core experience that members receive when they join?
For some, it’s about having access to the latest supercars, and that’s perfectly fine. However, many of our members enjoy the social aspect of the Club – making personal and business connections while attending exclusive events. Whether it’s a European drive tour, hospitality at Goodwood or Monaco, or a Clubhouse party, we offer something for everyone. As one member recently said, “I joined for the cars and stayed for the people.”
Who is the typical Auto Vivendi member, and what do they value most about the Club?
We don’t have a “typical” member as the Club welcomes people from all walks of life. However, our members share common traits: they are successful individuals who love living life to the fullest, with a passion for cars and the lifestyle around them. Many members love the sense of community here – one even said, “I feel like I have found my tribe.” Members also appreciate the convenience of knowing they can drive the latest Ferrari, Lamborghini, or McLaren whenever they wish, all while knowing the cars are serviced to the highest standards.
What are the key benefits of membership beyond access to supercars?
In addition to the cars and events, we offer exclusive member-only experiences such as VIP factory tours, sometimes by private jet, private member lunches, and on and off-road experiences hosted by manufacturers. Members can choose how much or how little they want to participate. With our car availability, we ensure that even last-minute bookings are possible. Our members enjoy new and exciting cars, often with plenty of options to choose from.
What makes Auto Vivendi different from other luxury car clubs or ownership models?
Auto Vivendi is not a traditional hire company or ownership model. We are a true members’ club with a community that has been coming together for years. Unlike one-off experiences, our membership offers 20-365 days of annual car use, along with a mileage allowance. Many of our members own supercars, but they value the variety and flexibility our collection offers, from track-inspired supercars to luxurious Super SUVs.
How do you see the role of luxury experiences – such as driving supercars – fitting into the lifestyle of successful individuals?
Our members are often busy, successful individuals who value convenience when they take a break. They enjoy the excitement of having a brand-new supercar delivered to their door or participating in European drive tours, where they get to drive multiple supercars while staying at luxury hotels and dining at Michelin-star restaurants. Auto Vivendi makes these experiences seamless and effortless, so members can simply enjoy the thrill of it all.
Are there any standout moments or events in the Club’s history that you’re especially proud of?
Our 20 years have been filled with remarkable moments, but a few highlights include our first adventure drive tours in Iceland and Norway, which included supercar off-roading and racing Porsches on a frozen lake. Another unforgettable moment was flying by private jet for a VIP Ferrari factory tour, complete with lunch at Enzo Ferrari’s favorite restaurant. We also hosted our first European track day with our McLaren Senna, an event that members still talk about.
What can new members expect in their first month with the Club?
New members start their journey with a supercar driving awareness day. This fun day is led by our police pursuit-trained instructors, who offer tips on driving these high-performance cars. The day also includes a lovely gastro-pub lunch and countryside driving. Afterward, members receive an annual car use allowance and access to exclusive events throughout the year. They’re instantly part of our inner circle.
What’s coming up in 2025 for Auto Vivendi – any exciting launches or events?
2025 marks our 20th year, and we’re excited to welcome new cars, including the Ferrari 12 Cilindri, Lamborghini Urus SE, and the Porsche Dakar. We are also launching Aqua Vivendi – our Sunseeker yacht based in Surrey, available to members with a skipper. On the event side, we’ll be hosting the Ultimate 200mph Challenge featuring the Ferrari SF90, Lamborghini Revuelto, and McLaren 750S Spider, along with European track days, driving tours in Croatia, and many more exclusive events.
How can our clients get in touch or arrange to visit the AV Clubhouse?
Ready to elevate your life? Join the world of Auto Vivendi and experience supercars, luxury, and unforgettable experiences like never before. For more information or to arrange a visit to the AV Clubhouse, contact Tom Brading at tom@autovivendi.com or learn more at Auto Vivendi’s website.
Auto Vivendi isn’t just a club – it’s a way of life.
New Podcast Episode
To dive deeper into the world of Auto Vivendi, we invite you to watch our latest podcast episode featuring Craig Williams, Managing Director.
