THE CAPSULE WARDROBE

Effortless Style Everyday For The High Performing Man

DISCOVER A CAPSULE WARDROBE THAT MAKES YOU LOOK BETTER THAN YOU EVER IMAGINED

I’m not usually into shameless plugging, but I’m beyond passionate about making you look incredible. No more blending into the background. Come forward and let me show you what’s possible.

A friend once said,

“Alex, what on earth did you do?”

I was a little concerned.

She continued,

“That man went into the changing room looking meh and walked out looking smoking hot. I actually can’t believe it.”

That’s where it all started. I realised I could make far more of an impact on a man’s wardrobe than merely creating a dull, generic grey suit. There are plenty of tailors who can do that.

I want more for you.

WHY THIS MATTERS MORE THAN YOU THINK

The simple fact is this. When you look your absolute best, confidence radiates from you. It’s effortless, commanding, and leaves people intrigued, quietly wondering what your secret is.

And yes, you feel pretty good about it too.

This is what I want for you, and I know I can make it happen because I’ve worked with hundreds of busy, successful men who share the same frustrations:

Nothing fitting, looking good or working together properly
Wasting time, money and effort on shopping that makes you want to rip your own teeth out (dramatic, I know)
Looking just as dull as the next guy, despite knowing you are not

They now say things like,

“I would never in a million years have chosen these colours or designs for myself. Wow.”

When I get the follow up email, the voice note and the text message for good measure, there is honestly nothing more thrilling.

THE POWER OF A CAPSULE WARDROBE

Be honest. How often have you bought random pieces that don’t work with anything else in your wardrobe?

How often have you settled for clothes that technically do the job, but don’t suit you, don’t fit well, or don’t make you feel any different at all?

Maybe you’ve spent money on brands, luxury stores or even other tailors and still thought, “Is this it?” At which point it all becomes rather tedious.

Life should be exciting. Your image is a huge part of that. You just don’t fully understand what’s possible until you experience it.

And yes, it really can happen.

MY CAPSULE APPROACH

I work through Capsule Wardrobes, not random individual pieces.

Each capsule is intelligently designed to work together, so everything fits, flatters and functions as a whole. No guesswork. No wasted purchases. No incoherent collections.

There are three capsule levels, depending on how much of your life you want covered.

CLASSIC CAPSULE

A strong, refined foundation. Designed to elevate your everyday image with ease and clarity.

ELEVATED CAPSULE

Greater depth and versatility across work, travel and social life. More range, more confidence, more presence.

SIGNATURE CAPSULE

A full transformation. A complete, limited edition capsule wardrobe designed entirely around you and your lifestyle.

Each level builds on the last. All are designed to make your life easier.

HOW I WORK WITH YOU

I tune into who you are. Often without you needing to say very much at all. Because I care, and I’m quietly competitive on your behalf.

I want you looking better than anyone else. I want the compliments, the double takes, and the “you look great, what’s changed?” moments.

I cannot have you leaving without saying,

“I did not ever think I’d look this good.”

And if you don’t, I’ll refund you. With a smile. Possibly a hug.

You might not know what suits you best. I do.

WHAT YOU ACTUALLY GET

I design your capsule properly, from the ground up.

A personalised moodboard created around your personality and lifestyle
Exceptional fabrics selected for you and the purpose of each piece
Designs you will not find in stores, boutiques or with another tailor
Tailoring that goes far beyond suits, including jackets, knitwear, leather and denim
A capsule that covers formal through to relaxed, all working together

The process is guided, enjoyable and genuinely transformative. I understand how daunting it can feel investing in something you can’t yet see, which is exactly why I guide you every step of the way.

I cannot and do not do mediocre.

DISCOVERY SESSIONS. ONLINE OR IN PERSON.

Your journey begins with a Discovery Session, available either online or in person.

This is a relaxed, honest conversation where we explore your lifestyle, your frustrations, and which capsule level suits you best. No pressure. No obligation. Just clarity.

We work with clients around the world. Many of our international clients start with an online Discovery Session, with the option to visit our Savile Row Design Home whenever they are in the city.

THE PROCESS, STEP BY STEP

Initial Questionnaire: You complete a short wardrobe questionnaire so I understand your world.
Discovery Session: We meet online or in person to discuss your lifestyle and identify the capsule level that fits you best.
Deposit: A non refundable deposit secures your place and allows me to create your personalised moodboards.
Measurements & Fabrics: Measurements are taken and fabrics confirmed at our Savile Row design home.
Fittings: We oversee fittings and refinements to ensure everything fits perfectly.
Deliveries: Your designs are pressed, hung and delivered to your door.
Ongoing Support: We remain your long term style partner for future updates, inspiration and aftercare. (Memberships are also available)

WHY WORK WITH US

We handle everything for you. No fitting room marathons. No endless decisions. One set of measurements and a capsule designed exclusively around you.

Multiple homes. Busy schedule. International life. We design for it all.

“With decades on Savile Row, my approach is modern, intuitive and refreshingly human. I see you in a way you may not yet see yourself and bring that version to life through cut, colour and texture.” Alexandra

READY TO START?

We work with a limited number of clients at any one time.

If this resonates, book a discovery session online or in person. It’s relaxed, enjoyable and genuinely useful.

You’ve worked hard.

Your capsule wardrobe should show it.

15 Savile Row, 4th Floor, London, W1S 3PJ

CLIENT TESTIMONIALS

“She doesn’t sugarcoat it; she knows what works.” – Editor of the New Statesman

“It’s one thing to look good, but to feel good about looking good is another!” – Andrew Flemming

“No idea why I waited as long as I did. Alexandra has an incredible talent for recognising exactly what will suit and flatter you. I’m blown away!” – Darren Briggs, Entrepreneur

Ready to start looking ‘more’ incredible?