When I started Alexandra Wood, I had one goal: to create a tailoring experience that felt as empowering and exciting as the results. I wasn’t interested in the stuffy, old-school tailoring that often felt intimidating and out of touch. I wanted to create something fresh, modern, and truly transformational—an experience that made men feel unstoppable.
From dressing business icons and celebrities to being featured in some of the most respected press outlets, the journey has been nothing short of exhilarating. But what drives me is the same as it was on day one: helping men look and feel their absolute best.
The Evolution of Alexandra Wood
Where It All Began
When I first started, I saw a gap in the market. Tailoring was often too formal, too rigid, and frankly, not much fun. Men wanted to look sharp but didn’t always know how to achieve it—and they certainly didn’t want the process to feel like a chore.
I set out to change that.
Redefining Tailoring
From day one, I focused on creating a service that combined modern design, expert guidance, and a bit of fun. My clients weren’t just looking for clothes—they were looking for confidence, for simplicity, for something that made them stand taller and feel unstoppable.
Modernising Savile Row
While Savile Row has always been synonymous with tailoring excellence, I wanted to shake things up. My designs reflect the modern man’s lifestyle—blending sharp suits with relaxed casualwear, using innovative fabrics, and creating garments that feel as good as they look.
What Makes Us Different
1.It’s About Flattering, Not Just Fitting
Many tailors focus solely on fit—but I take it a step further. Whether it’s designing a jacket that slims the waist or creating proportions that elongate your frame, my goal is to make every piece as flattering as it is comfortable.
2. A Wardrobe for All Occasions
Today’s man doesn’t just need suits. That’s why I’ve expanded to include smart-casual staples like tailored polos, quarter-zips, and raincoats made from innovative fabrics like Ventile (originally used by Spitfire pilots!).
3. Making Tailoring Fun
Tailoring doesn’t have to be stuffy. Choosing fabrics, linings, and details should feel like designing your dream wardrobe—not a chore.
What We Stand For
At Alexandra Wood, it’s about so much more than just clothes. It’s about creating a wardrobe that empowers you, simplifies your life, and tells your story.
- Confidence at the Core: When you look good, you feel good. Tailoring is about harnessing that confidence and making it effortless.
- Guidance Every Step of the Way: We understand that style can feel overwhelming, which is why we make it simple, enjoyable, and collaborative.
- Modernising Savile Row: While we respect tailoring’s heritage, we’ve brought a fresh, innovative edge to make it relevant for today’s man.
- Fun and Enjoyable: Tailoring should be exciting, not intimidating. From choosing bold linings to discovering your best colours, we make every step enjoyable.
- Effortless for Busy Men: Our clients don’t have time to waste. We streamline the process, making it as efficient and seamless as possible.
Who We Work With
Over the years, I’ve had the pleasure of dressing some of the world’s most successful men—those who are leading industries, breaking boundaries, and making waves.
- Business Icons: CEOs, entrepreneurs, and industry leaders rely on me to create wardrobes that reflect their success and influence.
- Press Features: My work has been featured in GQ, The Times, Forbes, Esquire, and more. Seeing my designs on the pages of such iconic publications has been a surreal and humbling experience.
Each client brings their own unique personality, and my role is to bring that to life through tailoring.
Final Thoughts
The Alexandra Wood journey is about more than just creating clothes—it’s about redefining what tailoring can do for you. From the moment I started, my mission has been to empower men through style, blending tradition with innovation to create something truly unique.
But there’s more to this story. Want to know how it all began and the driving force behind our mission? Dive into What Makes Alexandra Wood Different To Other Savile Row Tailors to explore the passion, vision, and milestones that have shaped our brand.
Let’s redefine your wardrobe together, book your online tailored style session here to get started.
