Alexandra Wood was delighted to join BBC Radio London for a live studio interview discussing London fashion, modern menswear, and the opening of Alexandra Wood Bespoke’s Savile Row Design Home in Mayfair.
The conversation explored how bespoke tailoring has evolved since the pandemic, how men are dressing today, and why Savile Row remains the global home of the world’s finest tailoring – while continuing to evolve for a more modern future.
Recognised as GQ’s “Tailor of the 21st Century”
During the interview, Alexandra was introduced as one of Britain’s most forward-thinking tailors, having been recognised by GQ as the “Tailor of the 21st Century.” A title that feels especially fitting as the brand unveils its Savile Row Design Home – created as a modern expression of heritage craftsmanship.
Rather than viewing Savile Row as purely traditional, Alexandra sees it as a place where legacy tailoring can sit confidently alongside modern design, colour, and individuality.
“People still think pinstripes and formality. I’m saying colour, confidence, and personality. Someone has to move tailoring forward.”
Why Bespoke Tailoring Still Matters in Modern Menswear
A key theme of the BBC Radio London discussion was the enduring relevance of bespoke tailoring for men, particularly as they become more established in their careers and lifestyles.
Alexandra described tailoring as a “superpower” – a way to sharpen a man’s image, flatter his physique, and project quiet authority without effort. Clean lines, proportion, and fit remain the foundation of great tailoring, but today’s approach is far more holistic.
“When a man is transformed into a cooler, more effortless version of himself, it’s thrilling.”
For many clients, bespoke tailoring today is not about dressing formally every day – it’s about confidence, comfort, and clothing designed specifically around their lives.
Life After the Pandemic: How Men’s Style Has Changed
The pandemic fundamentally reshaped how men dress. Where bespoke tailoring once meant navy and charcoal suits on repeat, clients are now seeking versatility, individuality, and lifestyle-driven wardrobes.
Alexandra noted a clear shift toward:
- Sports jackets and tailored blazers
- Smart jeans over chinos
- Tailored knitwear and polos
- Suede bomber jackets and bespoke outerwear
Men now typically wear a suit once or twice a week at most, preferring fewer pieces of exceptional quality that work seamlessly across business, social, and travel settings.
Two-Piece vs Three-Piece Suits: What Men Choose Today
While three-piece suits still have their place, particularly for weddings and courtrooms, most clients now favour two-piece suits for everyday wear.
That said, a well-cut waistcoat can still be incredibly flattering.
“A waistcoat works like a corset for men – it tucks everything in beautifully.”
Modern bespoke tailoring is about editing, not excess – choosing pieces that genuinely serve a client’s lifestyle.
Why Savile Row Remains the Home of Bespoke Tailoring
With international clients returning to London, particularly from the United States, the decision to establish a Savile Row Design Home was a natural progression for the brand.
Savile Row remains one of the most highly protected fashion streets in the world. Tailors are rigorously vetted, ensuring clients receive the highest standards of craftsmanship and expertise.
“If you want to say you’re the best, you have to be there.”
The Alexandra Wood Savile Row Design Home has been conceived as a modern, design-led space – offering an elevated, experiential approach to bespoke tailoring in London.
The Modern Man’s Wardrobe Essentials
So what should every man own today?
According to Alexandra, modern wardrobe staples include:
- A beautifully tailored blazer
- A versatile sports jacket
- Smart, well-cut jeans
- High-quality shirts or polo knitwear
- One exceptional bespoke suit for key life moments
Whether it’s a business meeting, wedding, or funeral, having something that fits perfectly changes how you show up.
“If you don’t feel sharp, you present differently. A tailored blazer alone can completely shift your confidence.”
A New Chapter on Savile Row
The interview concluded by marking the opening of the Alexandra Wood Savile Row Design Home and a reminder that true bespoke tailoring takes time. A minimum of six weeks is required to create pieces.
Alexandra Wood Bespoke is now welcoming clients at its Savile Row Design Home in London, offering modern bespoke menswear designed for today’s lifestyle.
You can also listen to the radio segment here, the interview starts at 2 hours and 25 minutes in.
