Every success story begins with a moment of inspiration—and mine started when I realised that tailoring could be so much more than just a skill. It could be a transformative experience for the wearer, a way to express personality, confidence, and style. What followed has been an incredible ride, filled with bold decisions, creative leaps, and a commitment to redefining the tailoring experience.
Here’s how I went from a young designer to running one of the most exciting bespoke tailoring businesses for men today.
The Early Years: Cutting My Teeth in the World of Tailoring
At just 21, I found myself working for Shanghai Yang, a major player in bespoke tailoring. I was tasked with an ambitious project: to redesign their bespoke collection. Imagine being fresh into your career and having the creative reins handed over to you—exciting and terrifying in equal measure!
I poured my heart into it, blending classic tailoring techniques with modern, wearable elegance. The result? The collection landed a feature in Hello! magazine and ended up with some very stylish celebrities.
This early success showed me that tailoring could be powerful—it wasn’t just about making clothes; it was about creating pieces that transformed how people saw themselves. It planted the seed for everything I would do next.
The Leap of Faith: Starting My Own Business at 26
By the time I was 26, I knew it was time to carve my own path. I didn’t just want to make clothes—I wanted to revolutionise how men approached style. So, I launched my own business with a clear vision: to make tailoring fun, effortless, and completely bespoke for the modern man.
It wasn’t an easy start. The tailoring industry, steeped in tradition, wasn’t exactly welcoming to change. But I believed in what I was building. My approach was different—I wasn’t just offering suits, I was offering a service. I took the time to get to know my clients: their lifestyle, their ambitions, and the image they wanted to project. Then, I used that understanding to craft wardrobes that made them look and feel extraordinary.
Despite facing two financial crashes and a pandemic, my business stood firm. Every challenge only sharpened my determination and taught me how to adapt, innovate, and keep moving forward.
Finding My Niche: Dressing the World’s Most Successful Men
Over time, my reputation grew. My clients were CEOs, entrepreneurs, private doctors, and leaders in their fields—busy, successful men who didn’t have time for the traditional shopping experience nor did they want the old-fashioned stuffy version of Savile Row which can be seen to many as outdated and uninviting. They came to me because they wanted something more than just a suit; they wanted an entire wardrobe designed with their success in mind.
I realised I had tapped into something unique. My clients didn’t just need clothes—they needed a style partner, someone who could simplify the process and make them look impeccable without the hassle. That’s where I stepped in, offering a bespoke service that was both personal and professional, balancing craftsmanship with practicality.
Scaling Up: From £15,000 to £35,000 Wardrobes
Fast-forward to today, and my business has grown in ways I couldn’t have imagined. In under four months, I scaled my wardrobe offerings from an average of £15,000 to over £35,000. The shift wasn’t just about numbers—it was about the trust my clients placed in me to deliver exceptional value and style.
This growth didn’t happen by chance. It came from a deep understanding of my client’s needs and a relentless commitment to exceeding expectations. My focus has always been on quality, innovation, and making the tailoring process as enjoyable as it is transformative.
Redefining Modern Tailoring
Over the years, I’ve continued to evolve my services to meet the changing needs of my clients. Today, I offer:
- One-Off Pieces: For those who need a perfectly tailored item for a special occasion or professional setting.
- Bespoke Wardrobes: Complete wardrobe solutions designed to fit your lifestyle, blending style, functionality, and luxury.
- Wardrobe Concierge: A seamless, ongoing service to curate, update, and manage your wardrobe with ease.
I’ve also embraced a more relaxed, contemporary approach to tailoring, introducing pieces like quarter zips and polos crafted from the finest fabrics. Because tailoring isn’t just about formalwear anymore—it’s about creating a wardrobe that works for every aspect of a man’s life.
My mission remains the same: to empower men through style. To make them feel confident, capable, and ready to take on the world—whether they’re in a boardroom, on stage, or at home.
Join Me on This Journey
My journey has been one of creativity, resilience, and constant evolution. If you’re ready to discover what bespoke tailoring can do for you, book an online tailored style session today.
