In the world of eyewear, where design often gets lost in a sea of sameness, Jason Kirk, co-founder of Kirk & Kirk, has carved out a niche that is anything but ordinary. Known for bold designs and an uncompromising commitment to individuality, Jason’s story and philosophy offer more than just insights into glasses—they’re a masterclass in style, personality, and human connection.
Style is a Conversation
For Jason, fashion isn’t just about what you wear; it’s about how you present yourself to the world. He believes in creating eyewear that reflects not only a person’s style but also their story. “The frames are the styling aspect of what we do,” Jason explains. “It’s about listening and absorbing who that person is and what message they want to get across.”
This philosophy extends beyond frames to Jason’s own wardrobe. His vintage jacket, sourced from a shop in Worthing, and his beloved Japanese salvage jeans reflect a love for detail and discovery. “I enjoy mixing things up—finding new ways to wear old clothes. It’s not about conspicuous labels but about pieces that feel authentically you,” he says.
Eyewear That Speaks to Who You Are
Kirk & Kirk’s approach to eyewear goes beyond aesthetics—it’s about individuality. Each frame is designed to help wearers express themselves authentically, without external branding or logos stealing the spotlight. “It’s like joining a club,” Jason says. “Once you know Kirk & Kirk, you spot others wearing them. You know they’ve gone out of their way to find something different—like-minded and independent.”
It’s a philosophy that resonates deeply with customers. Jason recalls moments when strangers compliment his glasses, sparking conversations that often lead to meaningful connections. But he also values the subtlety of letting people approach in their own time. “Some days, I don’t want to talk. That’s when I choose glasses that are a bit more understated,” he adds with a smile.
The Art of Listening
At the heart of Kirk & Kirk’s success is a dedication to understanding people. Whether training reps or engaging with clients, Jason prioritizes listening. “It’s not just about selling a product,” he emphasizes. “It’s about learning who the person is and how they want to feel.”
This ethos shapes their sales strategy, which moves beyond generic recommendations like “this shape suits that face.” Instead, the team dives into understanding each customer’s personality and aspirations. “Our goal is to ask, ‘How do you want to feel?’ and then create that for you,” Jason says.
The Power of Relationships
Jason’s approach to business extends to the way he fosters connections within the eyewear industry. From maintaining decades-long relationships with opticians to training stores on the nuances of Kirk & Kirk’s collections, he believes in giving back and building goodwill.
“It’s about being accessible and putting something back into the world, even if you haven’t taken anything out yet,” he reflects. This philosophy came full circle when, after losing their first business, Jason and his team rebuilt Kirk & Kirk with the support of an industry that remembered their integrity.
Style as Self-Expression
Kirk & Kirk’s collections are an invitation to step away from the conventional and embrace eyewear as a tool for self-expression. Whether it’s their vivid colorways, attention to detail, or the confidence their frames inspire, the brand offers something more than utility—it offers personality.
Jason sums it up best: “Hopefully, when you reach a certain point in your life, you’ve got more confidence in who you are. You don’t need to hide behind a label or try to suggest you’re something you’re not. That’s what our glasses are about—celebrating who you really are.”
A Reflection of You
For those who wear Kirk & Kirk, their frames are more than just eyewear—they’re an extension of their identity. Whether you’re bold and bright or understated and classic, the brand offers a way to be seen, exactly as you are.
After all, as Jason reminds us, “Style is a way to meet people. It’s about connecting. And it’s about being true to yourself.”
So, the next time someone compliments your glasses, don’t just thank them—start a conversation. You never know where it might lead.
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