Behind an unassuming set of black gates in St John’s Wood sits one of London’s best-kept secrets.
It is not a showroom, nor is it a traditional members’ club. Instead, it is the home of Auto Vivendi, a private members’ Club that has spent more than twenty years quietly curating a community around exceptional cars, memorable experiences and interesting people.
On any given day, a member might collect a convertible Ferrari for a drive in the sunshine, an Aston Martin for a long weekend in the countryside or a Lamborghini for a special occasion. Yet spend any time at the Clubhouse and it quickly becomes apparent that the cars are only part of the story.
What makes Auto Vivendi unusual is the diversity of the people it brings together and the unique experiences they create. Entrepreneurs, business owners, executives, creatives and professionals from a wide range of industries all find themselves connected by a shared appreciation for exclusive experiences and simply making the most of life.
The conversations are often as interesting as the exotica parked inside.
Whilst some members simply want to enjoy convenient access to the cars, throughout the year, members gather for lunches, social events and driving tours that take them across some of Europe’s most spectacular roads and landscapes. One month may involve a lunch overlooking a lake in the English countryside, another a drive through the Dolomites, whilst the next sees members gathering at the Clubhouse over a glass of champagne before heading out into London.
Of course, the cars remain a significant part of the appeal.
Auto Vivendi’s collection includes some of the most sought-after models from Ferrari, Lamborghini, McLaren, Aston Martin and Porsche. New arrivals join regularly, ensuring there is always something different to experience, whether that is a grand touring convertible, a supercar fresh from launch or a super SUV for a family getaway.
Yet perhaps the most telling observation comes from the members themselves.
People often arrive expecting a supercar club and discover something altogether different. They discover a community. A social calendar. New friendships. New experiences. Access to opportunities that would otherwise never have crossed their path.
As one member recently remarked, “People often think Auto Vivendi is about the cars. The cars are exceptional, but what you discover is that it becomes a welcome part of your lifestyle.”
In an age where luxury increasingly means access rather than ownership, Auto Vivendi offers a fascinating example of how a shared passion can evolve into something much bigger than which brought them together in the first place.
If you would like to explore how an Auto Vivendi Membership could fit into your lifestyle, or simply learn more about the Club and our experiences then we would love to hear from you. Please contact James, our Director of Memberships via: James.Garbis@AutoVivendi.com
Memberships are available from £15,000 + VAT per year.
