A RELAXED, NON-STUFFY APPROACH TO SAVILE ROW TAILORING THAT WILL CHANGE HOW YOU THINK ABOUT GETTING DRESSED
Customer Case Studies
Alexandra Wood has worked with hundreds of high-profile, professional men to help them change their image and discover a passion for looking great.And every man who has walked through her door has done so because they’re looking for something different to the traditional Savile Row experience. A more relaxed approach to tailoring, a sense of fun, plenty of laughs, new ideas - and a wardrobe that elevates their confidence and makes them look fresher, sleeker, hotter.
You’ll be greeted by an enormous, welcoming smile (sometimes even a bear hug!). In a comfy armchair, over a couple of beers, Alexandra will get to know you, finding out about you life and work, and then creating a collection of pieces that suit, and fit, you perfectly – revealing a version of you that you didn’t even know was possible. “If I do my job right – as I always do - you’re going to look much hotter than you ever have,” says Alexandra.
Bespoke tailoring the way Alexandra does it isn’t about following rules and stiff upper lips. It’s about how she uses her natural eye for style and great taste, with an incurable desire for wanting every man to see just how incredible they could look. Here are just some of the incredible men Alexandra has designed for…
Chuka’s first set of Alexandra Wood suits landed him on the list of GQ’s top 50 best dressed men.
With a career spanning law to politics and back to law, it’s always been imperative that Chuka dressed immaculately. The challenge has been getting his work style to match his personality, all within the parameters of the somewhat rigid legal and political worlds.
I first visited Chuka as an employment lawyer in 2006. When young lawyers start out, there isn’t as much flexibility in how they dress. It’s not about making a statement, but about being elegant, understated and classy. Chukka has a tall elegant frame, so I knew I enhance that fully, while also choosing subtly vibrant shades of colour, that would help to make Chuka look cooler, in a way that was still deemed acceptable in his world.
And, as the years have gone by and Chuka has become more established, we’ve been able to have even more fun with his wardrobe, getting a little more adventurous with colour, which he welcomed, especially when it meant he was regularly named as the best dressed man in politics.
“It’s difficult to overstate how refreshing it is to be faced with a politician who actually takes pride in his appearance, a politician who can seemingly dress himself (and dress himself well) without the assistance of a ‘lifestyle guru’ and whose suits don’t drown his frame.”
Teo Van Den Broeke, Esquire Magazine
It was this exact article in Esquire that inspired bestselling author and GQ columnist Tony Parsons to book an appointment with me. Tony writes for GQ so is in no shortage of advice on which tailor to choose – but after been given an extensive list of Savile Row tailors, he instead to think of a man who looks super sharp, and find out who dressed him. For Tony, that man was Chuka, and that designer was me.
SITTING DOWN WITH ALAN KIRKBRIDE
Alan ordered his first suit in 2017, to wear at his son’s wedding. He loved the suit so much that he has since ordered another three bespoke suits from me, to complete his wardrobe, and replace the ill-fitting suits he’d previously bought.
LUKA KRSLJANIN BARRISTER
I love working with Luka, especially since he admitted that it was an article in GQ where I stated that I make men look hot that made the decision for him. “Most men wouldn’t openly say they want to look ‘sexy’ – but they absolutely do,” he told me. I have made a number of bespoke business suits and pieces for Luka, including a rather suave velvet smoking jacket he couldn’t resist. I love that Luka has such a great personality that allows for little quirks in his suits that still allow him to look deadly serious and sharp, whilst standing out.
Balancing a need for sharp workwear with a changing role is something I love to do. I have been working with Mark Lucraft since 2014, and in that time have helped to design his entire working wardrobe.
I’m really proud that his suits have lasted so long they’ve seen him through from being a barrister and then a QC, to his now incredibly prestigious title as the Recorder of London and lead judge. Humble and fiercely intelligent, Mark needs to look sharp yet understated. His job isn’t to stand out, but to command respect, which means he needs to look immaculate and feel great.
“She has great flair and style,” says Jason. “She is personable and never pushy. She has a great eye, as well as technical expertise as a tailor. She knows what works for middle aged men, and she does not over-sell. We have developed a good rapport and I trust her judgement, which is essential. She won’t bullshit me – and I appreciate that!”
For Jason Cowley, editor of The New Statesman, it was less about finding a style icon and more about developing his own unique look. From a recommendation from his wife – who sent him to me with the instruction to get him out of chinos and dressing a whole lot better – Jason and I have worked together for a number of years now and I have helped both his professional image, while changing up ‘work from home attire’. Jason is always open to new ideas, which makes him really fun to work with – he even tried out a Gatsby hat which I recommended, and which he says he’s really rather now fond of now.
“I was looking for someone and somewhere new,” says Jason. “I’m tall – 6ft 2ins – and slim, with long arms and legs and broad shoulders and Alex has created a style that works for me, but is not flashy or fussy. For Jason, I design key classics, whilst always encouraging a little more experimentation with colour - he nearly ran for the hills when I suggested wearing green, but it’s ended up with being one of his favourite pieces.
“I’m not interested in ostentation or high fashion. I edit a national political and cultural magazine of some influence and do a lot of public events. It’s important that I dress well but simply and elegantly. I always say to Alex: “I want a suit that I could wear to a business meeting and also to a party or function.”
I’ve created an extensive wardrobe of chinos, jeans, shirts, suits and trousers for Helier. Like most of my customers he trusts my judgement and allows me to design and guide him every step of the way, which is always welcomed.
“Alexandra is a great tailor. She has excellent taste, works with you to find things which suit you and the quality of everything she has made for me is really high. Add to that the fact she's charming and uplifting company, I'm very happy to recommend Alexandra wholeheartedly.”
“She always knows what to choose for me, and makes all of it.” I’ve developed an entire wardrobe for Tim - including work suits, sports jackets, chinos and jeans – and create pieces for him on an ongoing basis. I suggest seasonal ideas to Tim throughout the year, and he lets me know which ones he wants. Then, as I have his measurements on file, I simply create them for him and then have them delivered. Tim’s last text to me upon delivery of his new wardrobe: “You’ve really excelled yourself this time!”
SITTING DOWN WITH MARCUS ANGELL
Marcus has been working with me over a decade – I make all of his formal and workwear. He was one of my earliest private customers and has stayed with me ever since.
Jason SCANES BENTLEY
As Jason knows, the world of workwear is evolving, and even in the city there’s the scope to make some bold changes. Scanes Bentley was referred to me because he was moving from corporate life to becoming a non-exec director in fintech and software companies
I knew he wanted to talk about clothing options for different work and social situations, and create a wardrobe that worked with his changing role. On our first meeting and fitting, we talked through his style icons, ambitions and what he'd like to achieve with his appearance
“Alexandra genuinely wants to find a look that makes you feel at your best and most confident,” says Scanes. “One of the things that sets her apart is the time she takes to talk to you about what you want. The entire experience is truly bespoke: you never feel like anyone else's style is being imposed on you, or like you have to try to fit into someone else's house style.”
I designed and made a selection of suits, shirts, jackets and dinner suits for Scanes, all in a sleeker, more fitted style, which he loves.