Jason Cowley Case Study

Alexandra Wood works with professional men to design and tailor bespoke clothing that is unique to their lifestyle and personality. Alexandra has worked with celebrities, politicians and CEO’s all of whom have the goal of looking more effortlessly stylish, professional and confident. 

Here I talk to the Editor of The New Statesman on why he chose to work with me.

WHY DID YOU INITIALLY CHOOSE ALEXANDRA FOR YOUR TAILORING NEEDS? 

A recommendation from my wife after Alex opened a shop in Bishop’s Stortford. Previously I had suits made at Kilgour on Savile Row and the Cad & Dandy in the City. But the Cad were messing me around and I was looking for someone and somewhere new.

HOW LONG HAVE YOU USED ALEXANDRA FOR?

A couple of years now. She has made five suits and four shirts for me. I have also bought two off-the-peg casual jackets, a pair of moleskin trousers and a rather snappy jumper. She is presently making me a pair of jeans.

WHAT HAS BEEN. THE BIGGEST CHANGE/IMPACT YOU'VE NOTICED SINCE WORKING WITH ALEXANDRA? 

I am tall – 6ft 2ins – and slim, with long arms and legs and broad shoulders. She has created a style that works for me, but is not flashy or fussy. I also don’t like itchy material – and she understands this.

WHAT DOES DRESSING WELL MEAN TO YOU?

My father worked as a designer, merchandiser and range-builder in the clothing business – in what he used to call the “rag trade” – and was an extremely elegant and well-dressed man. I inherited my interest in fashion and clothes from him.

I’m not interested in ostentation or high fashion. I edit a national political and cultural magazine of some influence and do a lot of public events. It’s important that I dress well but simply and elegantly. I always say to Alex: “I want a suit that I could wear to a business meeting and also to a party or function.” I don’t wear ties at work unless I have to: but, especially for external meetings, I do need to be smart.

WHAT'S IMPORTANT TO YOU BY WAY OF IMAGE?

Elegance, simplicity, comfort, well-made and well-cut clothes.

WHAT DO YOU FEEL MAKES ALEXANDRA DIFFERENT?

She has great flair and style. She is personable and never pushy. She has a great eye as well as technical expertise as a tailor. She does not over-sell. She knows what works for middle aged men. Her Bishop’s Stortford shop is stylish and has a good atmosphere. We have developed a good rapport and I trust her judgement, which is essential. She won’t bullshit me – and I appreciate that!

If you want to work with Alexandra to look the best version of you, lets have a chat.

 

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